Strategy & growth
sharpen positioning, open new markets, develop the business model
Shift & Sustain Capital Partners · Vienna
Preserve substance.Build what comes next.
We are founding Shift & Sustain to close a gap we see more and more in German-speaking entrepreneurship. We become co-owners of exceptional mid-market companies and develop them together with their founders. Every participation is decided individually, together with selected investors.
Vienna · Founded 2026 · Deal-by-deal, no blind pool
Why now
Capital is available. The bottleneck is the right partner.
A historic wave of succession meets a new generation of entrepreneurs — and, at the same time, companies that have to develop and change faster. Entrepreneurs therefore need more than financing: they need people who take responsibility, open doors and create value together with them.
Financing is rarely the problem. There is enough money for good mid-market companies. What is missing is someone who stands inside the business after closing and actually changes things.
At the same time, investors and capital partners are asking themselves the same question: whom do I entrust my capital to?
The next generation of successful companies will not come from more capital, but from better ownership partnerships.
What sets us apart
Three roles that are usually held by three parties.
We invest alongside entrepreneurs in their next phase of development and take on all three roles ourselves.
01
Capital partner
We provide long-term capital through our investor network. Every participation is structured and decided individually.
02
Strategic partner
We work with the entrepreneur on the decisions that shape the next ten years, not the next quarter.
03
Operational sparring partner
We help with execution, structure and transformation, inside the business itself rather than from the board.
Stance
The entrepreneurial challenge determines the tool, not a fund strategy.
Our goal is exceptional, long-term partnerships.
| Conventional approach | Shift & Sustain |
|---|---|
| Fund first | Entrepreneur first |
| Standardised investment product | Individual solution |
| Capital as product | Capital as tool |
| Focus on returns | Focus on sustainable value creation |
After entry
Our value creation begins after the investment.
Sustainable returns come from better companies. That is why we work on the four levers that build long-term company value.
Organisation & leadership
professionalise governance, build capable structures, strengthen the next generation of leadership
Technology & transformation
digitalise processes, deploy new technology, raise efficiency and competitiveness
Capital & structure
optimise the capital structure, enable further growth investment
Two routes
Two perspectives, one shared goal.
For investors
You provide capital and want participations where somebody actually works after closing. With us you decide per transaction, without a blind pool and without committing capital in advance.
For entrepreneurs
You have built something and are thinking about the handover or the next growth step. We take over in order to continue.
Competitive advantage
We build trust as an economic asset.
Our answer: we want to find exceptional entrepreneurs, build long-term ownership partnerships and develop companies together with their owners. We understand ownership as responsibility held in trust. Over time, trust translates into better entrepreneur relationships and into access to situations that never reach the market.
Trustbetter relationshipsexclusive accessbetter participationsdemonstrable effectstronger brandTrust
Next step
Let us get to know each other.
A first conversation takes thirty minutes and commits you to nothing. You will learn where you stand with us, and for everything after that we take the time it needs.